About Nordic Insights
Nordic Insights is a dynamic new voice in the endurance sorts space. Our core mission is timely and informative We have core competencies in race coverage of both domestic and World Cup skiing. We will be the only news outlet at any level that covers every SuperTour race this season. We will have a reporter on site at both U.S. Nationals and World Junior Championships, the biggest races occurring on the continent this season. We care about skiing, and we will show up for our readers.
Our diverse staff brings a deep foundation of writing and investigative journalism, complemented by former and current athletes and coaches of all levels and ages, as well as industry professionals. Our existing relationships with both athletes and the North American race community at large will give our readers unprecedented access to the sport. Multiple U.S. Ski Team athletes have contacted us in the week since our launch to tell us that they are thrilled to see our site come online, and that they look forward to working with us.
Our readers are passionate about skiing, and want to know all about the products their heroes are using, both on and off the course. We will provide dynamic and in- depth coverage of racing and individual athletes that will keep them coming back. Our first step in this process was the choice to feature content from domestic athlete blogs, and to do so prominently on the home page of our site. If you already support an athlete and are looking for more exposure, prompt them to share their RSS feed with us. Our goal is to shine a light on the entire sport, and that includes the companies behind it.